Wednesday, October 7, 2009

How Smart is a "Smart Choice" Label?

There is a new industry-sponsored food label named "Smart Choices"... but some are not really smart choices, like Froot Loops, Cocoa Puffs, Frosted Flakes and Lucky Charms.

The problem is that although there are indeed many healthy foods elgible for the label, the industry-backed board members have good backing. The application process and high fees are less a barrier for the industry giants compared to the unadorned, unprocessed and unbranded foods like fruits and vegetables.

American Dietetic Association and the American Diabetes Association have already walked away from the Smart Choices Initiative but food companies are maintaining their commitment to it.

In response to the program's questionable decisions, the FDA has announced their intention to study front-of-the-package labels and possibly develop its own, a process that could take years to complete.

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