Sunday, August 2, 2009

Socially-aware chocaholics rejoice!

Hooray!! Another food manufacturer makes a positive step forward in sustainability!

The British chocolate bar manufacturer
Cadbury has just committed to buying cocoa at price which offers cash premiums to farmers, in a deal expected to give huge boost to the Fairtrade campaign.

Cadbury's Dairy Milk factory makes 400 bars a minute, 24,000 an hour, more than 500,000 a day. While it looked like business as usual last week, the company was quietly undergoing one of the biggest changes in its nearly 200-year history of chocolate-making, as the first Fairtrade bars rolled off the production line.

Britain's biggest-selling chocolate bar becoming a Fairtrade product is the equivalent of finding the golden ticket for a movement that has been at the fringes of the retail sector for the last 15 years.

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